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In Blogging, Social Media on
November 21, 2017

How to Schedule Social Media to Save Time

Social media is one of the biggest assets for a blogger, but also one of the biggest time sucks. I’ve experimented with tons of different ways of scheduling and posting things to social media, and while many of them took hours of time, I think I’ve developed a social media plan for my business that seems to work. Today I want to share with you how you can schedule social media to save you some time. (PS – this post focuses mostly on Twitter, Facebook, and Instagram. I’ll be doing a post soon on how I schedule Pinterest posts using Tailwind!)

Evaluate

The first step in developing a social media plan is to evaluate what you’re currently doing. What’s working, and what isn’t? Maybe you schedule all your tweets, but feel like you try to do too much on Instagram, and it’s taking up hours of your time. Figure out where you’re struggling and apply these tips to those problem areas. Also, pay attention to what platforms your audience is using and responding to. If you’re spending hours on Facebook scheduling, but less than 1% of your traffic comes from Facebook, that’s a huge waste of time!

Figure Out What You Want to Post (and when!)

The next step in your social media scheduling adventure is to figure out what you want to post. Do you want to recycle old posts on twitter? Do you want to only promote new posts? Or maybe you want to do promotion manually, and just schedule fun facts and quotes. Whatever you want to do, grab a sheet of paper or use your computer and write out everything you want to be posting regularly, and develop a schedule. You can use resources like Pinterest to tell you when you should be posting, and what you should be posting.

Decide on Your Scheduling Tool

Twitter

I use Buffer for Twitter, Facebook, and Instagram scheduling. I’m able to view all of my accounts in one area and it just overall keeps things less busy and stressful for me. Buffer has a free plan, as well as a paid one, and I use the paid one. If Buffer isn’t your thing, there are a few other options. HootSuite is a very popular tweet scheduler. HootSuite also has a paid and free plan, depending on how many users and accounts you need. HootSuite also has some features such as analytics and content curation. Tweetdeck used to be its own company but has since been acquired by Twitter. It allows you to schedule tweets, respond to messages, see activity and see notifications all on one screen.

Facebook

I use Buffer for Facebook as well. Facebook also has its own built-in scheduler, which I think should be used as much as possible, since the algorithms favor posts made on Facebook and not through an outside tool. If you aren’t a fan of Facebooks scheduler, you can use Postcron or Hootsuite.

Instagram

Instagram schedulers are recently becoming fairly popular. I use Buffer for Instagram, but of course, Instagram doesn’t allow it to post for me, so I have to post when it notifies me. It’s not my favorite thing, but the Instagram algorithm doesn’t like scheduling apps to begin with, so I like posting it myself anyway. Later is an awesome Instagram scheduler, and even has a free plan for 30 pictures per month. Later also has really neat features with their paid plans, such as link in bio, which enables users to click the links from your Instagram pictures just by clicking one link in your bio.

How I Schedule My Social Media

For Twitter and Facebook, I sit down each night and schedule a handful of posts. It takes me about a half hour, sometimes less. I’ve tried scheduling for weeks at a time, but I find it ends up taking me hours and hours to come up with content for an entire week, but if I’m just scheduling for one day, it goes by quickly.

For Instagram, I sit down once a month and plan out images for my various accounts. I use Photoshop to put the images together to make sure they fit my ‘theme’ and then once a week, I schedule those images using Buffer and post as the app notifies me. This is what currently works for me, and maybe it can work for you too!

Thanks for reading!

In Social Media on
July 14, 2017

How to Style Your Instagram & Create a Theme

I LOVE Instagram. It’s by far one of my favorite social media platforms. It’s a very visual platform and it grew quickly! Something that’s very “on-trend” right now is having an “Instagram theme”.  Essentially, an Instagram theme is having all of your pictures look like a cohesive feed. They should have a similar color/pattern/aesthetic. Today I wanted to share my tips for creating an awesome Instagram theme.

Explore

Go through the people you follow and love on Instagram. What do you like sharing? If you run a business, the more important question is, what is your target audience looking at and liking? Try to base your photos around what your target audience and target followers are going to love and interact with.

Plan

Decide what color scheme/aesthetic you want to go with. Either make it something you’re passionate about or something that matches your branding. It will be easier to take photos of colors that are all around you. Many people I follow have white/monochrome homes, so it’s easy for them to take photos in their house with that theme.

Photo Shoot

Find thing’s lying around your house that fit your theme. Head to locations near you that fit your scheme. Plan out some photos that will fit your theme and then head out and take some photos! If you aren’t the best photographer, look for new photographers in your area to see if they’d want to exchange some photos for some press. Or, book one in your budget.

Editing

My biggest piece of advice when creating an Instagram theme is to edit all of your photos in a similar way. If you like to use filters, use the same filter on all of them. Adjust the contrast, exposure and more to be somewhat similar throughout your photos.

If you use these tips, you’ll have an awesome Instagram theme in no time!

 

In Blogging, Social Media on
March 23, 2017

Best Instagram Hashtags for Bloggers (& How to Find One’s in Your Niche!)

Instagram is an amazing tool for business and blog growth. It’s a purely visual platform, but captions and hashtags are essential. I’ll get to captions in a later post, but for now let’s look at the best Instagram hashtags for bloggers. I’ll also be sharing how you can find ones in your niche.

Instagram Hashtags for Bloggers

Some of the best hashtags for bloggers are one’s that may seem obvious. One’s like #blogger, #beautyblogger, #fashionblogger, #entrepreneur, etc. Anything you can think of that relates to your blog is a fantastic hashtag.

Also using hashtags that relate to actually what’s in the photo is helpful as well. #food, #coffee, #selfie, #throwbackthursday are all popular hashtags that could garner you more likes and followers.

Another thing important to remember is that you need to be posting pictures that will be engaging to your perfect client/reader. If you, for example, write about graphic design, then posting behind the scenes looks at your writing process, design process, picture’s of designs you’ve created etc will be perfect for you.

See also: Graphic Design Trends to Watch Out for in 2017

Another great option is to use hashtags from blog groups you follow or are a part of. Many big bloggers have their own hashtags that members of their community use when posting pictures or tweets.

Find One’s in Your Niche

Now comes the fun part. Locating hashtags relevant to your niche. To begin with, start your search by looking at what people you admire hashtags. Obviously these have to be people that also blog in your niche, but they can of course write to a different segment. Many giant bloggers with 1 million+ followers don’t hashtag as much, so try and find bloggers with a similar following as you.

Another option is to start searching on Instagram yourself. Search one keyword that you know relates to your niche, and then read through posts and see what people are hashtagging in addition to that searched hashtag. You also may find bloggers that relate to your niche and you can explore them as well!

One of the last ways to find hashtags for your niche is to do actual keyword research online, and then insert those as hashtags or in the caption of your Instagram post. Although it may be less commonly searched, it can be super helpful to gain other ideas as well.

Thanks for reading!

 

 

Best Instagram Hashtags for Bloggers | Angelic Abbie Best Instagram Hashtags for Bloggers | Angelic Abbie