Archive

Content Marketing Metrics: Sharing & Engagement

Today’s post is the third in my content marketing metrics series. Today we’re talking about sharing & engagement metrics. Social Media Shares Social media shares will tell you how much your content is getting shared on social media. You can track this in a variety of ways. You can see this easily on Pinterest’s native […]

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Content Marketing Metrics: Retention

This is the second post in my content marketing metrics series. Today’s post covers retention metrics. Return Rate Return rate shows you how many of your visitors are new visitors versus previous/old visitors. You want a good mix of both return and new visitors. If you have only return visitors, it means you are not […]

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