I truly believe that hiring a designer for your blog or business is the best option. They know what they are doing, and it helps you look so much more professional in the long run. But, sometimes that just isn’t possible, unfortunately. Today I want to share some different ways to DIY your branding and brand.
The Less Expensive Way
Okay, so maybe you have a little bit of a budget to spend on branding. The less expensive way is by buying branding kits from any of the amazing designers online. The places I like to search for these are Etsy and Creative Market. Here are some of my current favorites:
Pink & Gold Glitter Branding Kit
Neutral/Green Branding Kit
Rose Gold Branding Kit
I recommend finding a branding kit that, at the minimum, includes the following:
- Website/Blog Header
- Branding Style Guide that at the minimum lists colors and logo, but one that includes some free fonts is even better!
These are some fun extras that you can typically find in most kits:
- Business card/business stationery
- Social media icons
- Social media tabs
- Social media headers
- Website tabs
The Free Way: Step By Step
Note: Creating your branding as a non-designer is a long, thought-filled process. If you don’t feel like you have the time to dedicate to really investigating what you want your brand to be, I recommend saving up and purchasing one of the branding kits above!
Step 1: Answer Some Questions
Sit down with a notebook and at least an hour. Spend some time exploring what this business/blog is going to be and answer the following questions:
- Who is Your Brand? If they were a person, what would their qualities, demeanor, etc be?
- What Colors Represent Your Brand?
- Use resources like the psychology of color (check out this post!) and visual platforms like Pinterest to help you with this.
- Who’s Your Ideal Audience? Where do they hang out? What do they like to do? What fuels their fire?
- What Are Your Business’ Core Values?
- Who is Your Competition? What Sets You Apart?
- What are Five Adjectives that Sum Up Your Brand?
Once you have answers to these questions, read through your answers. Circle and highlight the things that stand out the most to you.
Step 2: Create a Moodboard
Using a free program like Canva or PicMonkey, create a mood board! A mood board is essentially a collage of photos, like this one I created for my natural health and wellness blog.
I had identified that I wanted a dark, jade green and a copper/rust color incorporated into my blog. I also wanted a sense of calm to overcome readers as they were reading my blog. It’s mostly about mental health and wellness after all! The images I chose included my colors and made me feel calm.
Step 3: Choose Your Colors & Fonts
This is where the fun part begins. Using your mood board as a guide, pick out some of the most prominent colors that you feel like really identify your brand. These are your new branding colors!
Then, since we are on a mission to use completely free programs, identify free commercial use fonts to use for your business/blog. Google Fonts is an excellent resource for free commercial use fonts. Or a simple google search for free commercial use fonts will yield hundreds of thousands of results.
While choosing your colors and fonts, it’s a good idea to ensure you are keeping a record of the Hex # and font names somewhere. I recommend somewhere like Google Docs or Microsoft OneNote. Somewhere with easy access and cloud storage.
Step 4: Your Logo
The logo is probably the most important part of branding. It is the thing that defines your brand. My A with a halo was created for me years and years ago and is still one of my all-time favorite things to this day. If you are truly artistically challenged but don’t want to spend any money, I suggest creating a typographical logo. This is a logo that simply says your business/blog name in one or two fonts.
Or, you could purchase a premade logo that goes along with the branding you created. Or even more fun (for people who like to design things), you could purchase a vector image to use in your logo, like a watercolor circle, or leaf. The possibilities are honestly endless!
Thanks for reading!