Turning any one blog post idea into different things is pretty much my current favorite thing. I love reusing awesome content in different and exciting ways. Coming up with blog post ideas takes me a while, so being able to reuse it is very time effective as well.
There are several reasons you should reuse and recycle your content. First of all, many consumers prefer content in different ways. Some people love podcasts but never read blogs. Some people watch YouTube videos but have never touched social media or subscribed to an email list. Repurposing your content in different ways allows you to reach new and different people in their method of choice.
Next, as I already mentioned, you’ll be able to spend less time creating content by reusing. Even though you’ll have to spend time creating the new content, the concept has already been thought of and written so it will take less time. Lastly, most of your content won’t apply to every single person at the same time. Someone who just started their blog probably wouldn’t benefit from posts that cover what you should do after your first-course launch. But, they may benefit from that at some point down the road, so relaunching and repurposing that content will attract more people who would benefit from it.
After you write each blog post, or when you are creating your editorial/content calendar, you should think about how you can reuse that post. If you’ve been blogging for a while, you can also go back through your previous posts and do this. Each blog post will be reused in one of two ways: using the topic to inspire separate, but related, ideas, or by pulling individual concepts from the blog post and expanding or re-writing them. The key to reusing blog content is to not directly word-for-word copy of the blog post. Even just rephrasing or paraphrasing is the key.
What You Can Create
Another Blog Post
Each blog post will either inspire a new related concept, or you can use a single concept from the post and expand on it further.
Especially if your blog post was teaching someone how to do something, turn each step into a fillable workbook.
A checklist is simply just a list of the steps you talked about or the concepts in a fillable, check-able version.
You could literally just read the blog post and call it a podcast, but I recommend rephrasing it slightly so it doesn’t sound so scripted.
You could either just simply talk more about the topic on camera, or record yourself on top of a slideshow.
Make the blog post into a lead generating opportunity by hosting a live training or webinar on the topic.
A course is a far more intensive thing than a blog post, so you’ll have to go into much more detail and do a lot more research. Not every post could be turned into a full-on course, but you could also create mini-courses or free courses.
Like a course, an ebook is a little more intensive, so you’ll have to do more research and spend some time creating it, but an ebook could be a paid product or a lead magnet.
An email course is a less intensive version of a course and could be perfect for a blog post that can’t quite fill up an entire course.
Social Media Content
You can pull quotes from the blog post, or paraphrase individual parts to create tweets, Facebook posts or Instagram captions.
Email List Content
You could write an entirely new blog post to send just to your email list based on the original blog post, or just paraphrase or send sections.
Lastly, infographics are extremely popular all over the internet, but especially on Pinterest or other social media sites. Plus, creating an infographic gives you an opportunity to use some creativity and design skills.
Thanks for reading!