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How to Set a Goal in Google Analytics

How to Set a Goal in Google Analytics

Goals in google analytics are a fantastic and simple way to measure your progress. Google analytics already measures things like page views, sales, users & all the data that comes with each user. With goals, you can measure so many different, targeted and personalized things. Learn the different ways in which your audience interacts with your site, and easily see how you could grow your sales and blog. Let’s take a look at how to set a goal in google analytics.

Using a Template

The simplest way to create a goal is by using a template. These are premade goals that will be filled with your data.

  1. Log into your account & click admin (lower left corner)
  2. Press “new goal”
  3. Choose from the following templates:
    1. Revenue
    2. Acquisition
    3. Inquiry
    4. Engagement
  4. Fill in the relevant details
  5. Verify your goal by clicking “verify goal” on the 3rd step. This will ensure that whatever you are setting a goal for is relevant and worth your time.
  6. You’re done!!

When adding the relevant details to the goal, it’s important to remember the ‘technical’ aspects. When aiming for someone to sign up for your webinar, you can’t just say “track who signs up”, you have to track the people that end up at the thank you page for your webinar sign up. Remember this when creating pages as well.

Custom Goal

If none of the templates quite fit what you are in need of, set a custom goal.

  1. Log into your account & click admin (lower left corner)
  2. Press “new goal” and scroll down and select “custom goal”
  3. You get to choose from four categories
    1. Destination – reaching a certain page
    2. Duration – how long someone spends on a page or entire website
    3. Pages per Screens or Session – how many pages someone visits while on your site
    4. Event – when someone performs an action on your site, like commenting or sharing
  4. Add the relevant details
  5. You’re done!!

What’s a Goal Value?

In the final steps of creating a goal, you’ll see a toggle that asks about assigning a goal value. This guide is meant to be simple, but a goal value is something you may spend some time experimenting with as you grow your blog & business.

Let’s take a goal of email sign ups for example. If 2% of people from your email list end up buying your product & your average product cost is $200, then each newsletter subscriber is worth $4. If you assign the goal a value, each person that subscribes to your newsletter is assigned $4 and is added together. So if 50 people sign up in a month, it’ll add up to $200 approximate value.

Thanks for reading!



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