With a few new blog launches coming up & more client work entering my plate, I thought it would be fun to share with you all how I drive traffic to a brand new blog. Launching a new blog to crickets can feel extremely underwhelming, especially if you put a lot of work and money into its launch. So let’s take a look at how to get traffic to a new blog.
Duh, Pinterest is amazing. No social media network revolutionized blog views like Pinterest did, and still does. The first thing I do when setting up a new blog is set up Pinterest. Once I’m gaining some traction, I (or I encourage the client to) invest in Tailwind. I’ve used Tailwind on this blog for a while, and I’m obsessed with the results. $15 a month isn’t cheap when you’re on a shoestring budget, but if there’s one social media tool you invest it, make it Tailwind.
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Once I’ve launched the blog and gotten it set up on Pinterest, I begin pitching guest posts to other closely related niches. Obviously, I am not pitching to bloggers with hundreds of thousands of monthly page views, because they’re likely to say no. I find other bloggers on Instagram, Twitter and of course, Pinterest.
Once I’ve got the social media networks set up and optimized, I start regularly sharing content from influencers in my niche. Most importantly, I tag the influencer when I share their post. This will most often get me a response and a like but sometimes will lead to a retweet. It’s a great way to connect with other bloggers and give your followers more content to read. Kind of related to that – I also comment regularly on other blogs in my niche. I make sure to actually read the content and give a thought out comment, rather than “great post! Here’s my blog:”.
Another simple but powerful social media platform is Facebook, but more specifically Facebook groups. I didn’t understand all the fuss about Facebook groups until I joined one and watched my social media network followers and blog views skyrocket. I was making connections with people who really wanted to read my blog! It’s the best, but can be difficult to keep up with.
PS: Speaking of FB groups, have you joined mine? If not, click here!
Link to Other Posts
Once a reader lands on my blog, I want to ensure they stay, or at the very least come back. I accomplish this by linking to other relevant posts throughout a blog post. If I can’t find anything related to organically link to, I’ll just simply stick a “You may also like: this post ->” in between a couple paragraphs.
Write Good Content
None of the other tips are going to work if you aren’t writing quality content on your blog. If you’re just filling your blog’s content calendar with 300-word fluff pieces, don’t even bother. In today’s blogging world – content is king & that content better be long, valuable information.
Thanks for reading!