Angelic Abbie

Designing an Email Opt-In Freebie 101

Designing an Email Opt-In Freebie 101

Today I wanted to take you through the exact process I go through in order to create an email opt-in freebie. An opt-in freebie is a fantastic way to grow your email list, so let’s see how to design an email opt-in.

Choose What to Design

There are two different types of email opt-in freebies: the content upgrade & the lead magnet. They’re essentially the same thing but are related to different aspects of your blog.

A content upgrade is specifically geared towards one individual blog post. Usually, this is something directly related to the content being talked about in the post & serves as a bonus for anyone who has found the blog post interesting or helpful.

A lead magnet is more of a broad opt-in that’s directly related to your blog as a whole or your current product offering. For example, if I was launching an ebook on email opt-ins, I’d have a lead magnet that was directly related to that product, like a selection of email opt-in templates or an email opt-in workbook.

A content upgrade is mostly promoted throughout a blog post & on social media, whereas a lead magnet can be posted all over your blog, have a dedicated landing page & be promoted everywhere.

Designing It

The first step in actually designing the email opt-in is to sketch it out or outline it. I find that it really helps me create something helpful if I’ve sat down before the designing process and got what I wanted to share on paper.

Then, decide where you’ll design it. I design all of my opt-ins in Adobe Illustrator or InDesign, but if you need a free option, Canva is a great option, as well as Google Docs, Google Sheets & Google Slides.

You want to make your opt-in beautiful, branded & most importantly, helpful. It needs to be visually appealing, but also something that someone can actually use and benefit from. Otherwise, you’ll just get a few people to sign up & then realize your opt-in sucks & then they’ll either unsubscribe or never come back.

Some Ideas

If you are stuck with what you should design as an opt-in freebie, here are some ideas:

  • Workbooks
  • Worksheets
  • Checklists
  • Workflows
  • Courses or email courses
  • Calendars
  • Trackers
  • Templates

Thanks for reading!


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