How I Set Up & Ran My First Webinar for Free

I recently ran a test webinar to get ready for my first real live webinar on the 6th (sign up here!). I wanted to show you all the processes I went through to get the registration and other pages set up, social media scheduled & how I actually hosted the webinar – all for free. So without further ado, here’s how I set up and ran my first webinar for free.

Decide on a Topic & Create the Content

The first step in creating a webinar is to actually decide what you’re going to talk about or teach. I spent several days brainstorming and then creating the webinar content. I created my slideshow in Keynote (free for Mac), but a free alternative for Windows would be Google Slides. Keynote, PowerPoint & Google Slides all have amazing (and sometimes free) templates that you can take advantage of when creating a webinar slideshow.

Write & Design Your Pages

I first evaluated what pages I would need. I determined I’d need a registration page, a thank you page & a page to host the actual webinar. I decided to tackle the registration page first. I wrote down the key features of what I’d be teaching, and then moved it around and edited it to sound more ‘salesy’. I then drew up what I wanted the page to look like. I proceeded to do that with each page.

Then came the fun part: designing the pages. I used a free WordPress plugin called Elementor to build these landing pages, and then I used the free version of SumoMe to collect the email addresses (I currently use Drip as my email marketing platform). Elementor is a drag and drop designer, so no coding knowledge is necessary. It has a paid version, but the free version will most likely be enough for designing webinar pages.

Create Promotional Content

I then sat down to decide where and how I wanted to promote this webinar. I settled on social media promotion, email campaigns, and advertisements. You can skip the ads if you’re trying to be completely free. I then just basically divvied up my sales page into little blurbs, editing them for context & adding the link to my registration page. I then scheduled them through Drip & Buffer.

The Actual Webinar Page

Here’s where most people run into trouble. There’s a bunch of websites that are dedicated to helping you create webinars. They are great if you have the money, as most of them are very expensive (upwards of $50 per month).  Those websites can make setting up a webinar much easier, but setting one up for free isn’t really that difficult.

While designing the actual webinar landing page, you’ll want to ensure it’s fairly simplistic, so that the main focus is on the webinar and not whatever else you have on the page. I chose to embed a YouTube live video. Because I’m on WordPress, I just used a YouTube live embed plugin and stuck the shortcode on my webinar page. YouTube live has a chat feature, but not when you embed (to my knowledge), so I used Chatango. Chatango is completely free and is a simple HTML embed that I just stuck right below my YouTube live.

So there you have it! A completely free but still beautiful and functional way to host a webinar.

Thanks for reading!


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