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Social Media

In Blogging, Social Media on
November 21, 2017

How to Schedule Social Media to Save Time

Social media is one of the biggest assets for a blogger, but also one of the biggest time sucks. I’ve experimented with tons of different ways of scheduling and posting things to social media, and while many of them took hours of time, I think I’ve developed a social media plan for my business that seems to work. Today I want to share with you how you can schedule social media to save you some time. (PS – this post focuses mostly on Twitter, Facebook, and Instagram. I’ll be doing a post soon on how I schedule Pinterest posts using Tailwind!)

Evaluate

The first step in developing a social media plan is to evaluate what you’re currently doing. What’s working, and what isn’t? Maybe you schedule all your tweets, but feel like you try to do too much on Instagram, and it’s taking up hours of your time. Figure out where you’re struggling and apply these tips to those problem areas. Also, pay attention to what platforms your audience is using and responding to. If you’re spending hours on Facebook scheduling, but less than 1% of your traffic comes from Facebook, that’s a huge waste of time!

Figure Out What You Want to Post (and when!)

The next step in your social media scheduling adventure is to figure out what you want to post. Do you want to recycle old posts on twitter? Do you want to only promote new posts? Or maybe you want to do promotion manually, and just schedule fun facts and quotes. Whatever you want to do, grab a sheet of paper or use your computer and write out everything you want to be posting regularly, and develop a schedule. You can use resources like Pinterest to tell you when you should be posting, and what you should be posting.

Decide on Your Scheduling Tool

Twitter

I use Buffer for Twitter, Facebook, and Instagram scheduling. I’m able to view all of my accounts in one area and it just overall keeps things less busy and stressful for me. Buffer has a free plan, as well as a paid one, and I use the paid one. If Buffer isn’t your thing, there are a few other options. HootSuite is a very popular tweet scheduler. HootSuite also has a paid and free plan, depending on how many users and accounts you need. HootSuite also has some features such as analytics and content curation. Tweetdeck used to be its own company but has since been acquired by Twitter. It allows you to schedule tweets, respond to messages, see activity and see notifications all on one screen.

Facebook

I use Buffer for Facebook as well. Facebook also has its own built-in scheduler, which I think should be used as much as possible, since the algorithms favor posts made on Facebook and not through an outside tool. If you aren’t a fan of Facebooks scheduler, you can use Postcron or Hootsuite.

Instagram

Instagram schedulers are recently becoming fairly popular. I use Buffer for Instagram, but of course, Instagram doesn’t allow it to post for me, so I have to post when it notifies me. It’s not my favorite thing, but the Instagram algorithm doesn’t like scheduling apps to begin with, so I like posting it myself anyway. Later is an awesome Instagram scheduler, and even has a free plan for 30 pictures per month. Later also has really neat features with their paid plans, such as link in bio, which enables users to click the links from your Instagram pictures just by clicking one link in your bio.

How I Schedule My Social Media

For Twitter and Facebook, I sit down each night and schedule a handful of posts. It takes me about a half hour, sometimes less. I’ve tried scheduling for weeks at a time, but I find it ends up taking me hours and hours to come up with content for an entire week, but if I’m just scheduling for one day, it goes by quickly.

For Instagram, I sit down once a month and plan out images for my various accounts. I use Photoshop to put the images together to make sure they fit my ‘theme’ and then once a week, I schedule those images using Buffer and post as the app notifies me. This is what currently works for me, and maybe it can work for you too!

Thanks for reading!

In Social Media on
August 22, 2017

Comprehensive Guide to Facebook Groups

Facebook groups are an extremely powerful marketing tool. They’re something that I’ve only recently really gotten into, and boy I’ve loved it! They definitely take a lot of time but can be a game changer for your blog or online business if you allow them to.

Join Groups in Your Niche

The first step in your Facebook group adventure is to join groups in your niche. I promise you, there’s a Facebook group for whatever you’re writing about. Google “Facebook groups for ____ bloggers” or just “blogging Facebook groups”. Join any group that looks like it will be a good fit for you, and wait for them to approve your join request.

Read the Rules

Once you’re approved, read the rules. I promise you, this is probably one of the most important steps. You have to know what you should and shouldn’t be posting in the group. Reading the rules (and following them) is a great way to stay in good standing with the group’s admin and the other members.

Interact

Don’t just promote your own stuff on promotion days/in promotion threads. If you know the answer, answer someone’s question. If you have a question, ask! Interact with the other members, don’t be spammy.

Be Active Every Day

Or at least as much as possible. Check in with your groups once a day, and post if it feels appropriate. Press like on posts that are interesting to you, and make sure you’re adding value.

Take a Step Back

After you’ve joined groups and are active in them for at least a month, take a step back and look at your traffic. Has it increased? Where’s the traffic coming from? Use tools like MixPanel and Google Analytics to track your traffic. I’ll be publishing posts on how to use these valuable tools soon!

Thanks for reading!

 

In Social Media on
July 14, 2017

How to Style Your Instagram & Create a Theme

I LOVE Instagram. It’s by far one of my favorite social media platforms. It’s a very visual platform and it grew quickly! Something that’s very “on-trend” right now is having an “Instagram theme”.  Essentially, an Instagram theme is having all of your pictures look like a cohesive feed. They should have a similar color/pattern/aesthetic. Today I wanted to share my tips for creating an awesome Instagram theme.

Explore

Go through the people you follow and love on Instagram. What do you like sharing? If you run a business, the more important question is, what is your target audience looking at and liking? Try to base your photos around what your target audience and target followers are going to love and interact with.

Plan

Decide what color scheme/aesthetic you want to go with. Either make it something you’re passionate about or something that matches your branding. It will be easier to take photos of colors that are all around you. Many people I follow have white/monochrome homes, so it’s easy for them to take photos in their house with that theme.

Photo Shoot

Find thing’s lying around your house that fit your theme. Head to locations near you that fit your scheme. Plan out some photos that will fit your theme and then head out and take some photos! If you aren’t the best photographer, look for new photographers in your area to see if they’d want to exchange some photos for some press. Or, book one in your budget.

Editing

My biggest piece of advice when creating an Instagram theme is to edit all of your photos in a similar way. If you like to use filters, use the same filter on all of them. Adjust the contrast, exposure and more to be somewhat similar throughout your photos.

If you use these tips, you’ll have an awesome Instagram theme in no time!

 

In Social Media on
May 17, 2017

How to Join Pinterest Group Boards to Grow Your Readers

Pinterest Group Boards are a fairly recent obsession of mine, and are something that I don’t think I could live without now! They are seriously a great way to meet other people, introduce new people to your content, and just in general grow your blog. Let’s check out my favorite ways to join Pinterest group boards.

How to Find Pinterest Group Boards

PinGroupie

PinGroupie is probably the most popular directory for Pinterest group boards. They have categories for pretty much anything you can imagine. I like to find the group boards with high followers but low contributors. These can be harder to join, but the benefits you’ll reap are much higher than if you join one with low followers but high contributors. Even if you can only find ones with high followers and high contributors, those will be better to join as well.

Facebook Groups

Facebook Groups are something that I’ve come across fairly recently in my trek to grow my blog and online presence as well, and I’m hooked. They seriously are fantastic resources for growing your blog. But, we’ll talk about Facebook groups in another post. Many times, Facebook groups have posts dedicated to people wanting other’s to join their Pinterest group boards. Lots of times, these are newer group boards, but Facebook groups have a serious way of growing things like weeds, so joining smaller ones now will certainly reap benefits over time.

Search Pinterest

I love finding new boards to follow, whether they are group boards or regular boards. I’m obsessed with finding new content and new things to pique my interest. On your daily, weekly or monthly search, see if any of the boards that pop up are group boards.

How to Join Boards

Once you’ve found the group board, now you are tasked with actually joining it. I would say 90% of the time, it’s a fairly painless and easy process. If a group isn’t accepting new members, it will almost always say that in the description. Most of the time as well, there’s directions on how to join, such as ‘follow us, and then email ____’. Sometimes, though, it’s more difficult. If there are no directions, but you still really want to join that board, I suggest finding whoever is the owner, and then going on a bit of a stalking mission. Sometimes he/she will have their email in their profile description, but other times you’ll have to head to their blog or website to locate their email. Sometimes, they don’t even have it there! In this case, I resort to either 1) not joining the group or 2) contacting them via social media such as Twitter or Instagram.

How do you like Pinterest group boards?

Thanks for reading!

In Social Media on
April 28, 2017

Create a Social Media Plan: Facebook

Today begins a series on social media, showing you how to create a detailed plan for social media. Today’s features Facebook and how to create a solid plan for Facebook posting and growth.

Create a Page

Rather than run your Facebook through your personal profile, creating a page is the first step in getting a Facebook following. Create a Facebook page with your business/blog name, and then create an SEO optimized description featuring the keywords you want to be found for. Add a profile picture that matches your blog and other social media sites, and create a cover photo that represents your branding.

See Also: How my Teeth Have Stayed Perfect With Cosmetic Dentistry

What Should I Post?

Research other companies like yours. If you run a blog, research other bloggers in your niche. If you’re an insurance company, check out what other insurance companies are posting. Write down what your competitors are posting, and create posts similar to them. For example, I post other blog posts relating to my B2B niche, and I post my own blog posts. I use Facebook less than other social media outlets, so I don’t really post as many ‘updates’ there as other platforms. I suggest you do the same if that’s what works for your business.

Join Groups

This has been revolutionary for my business. Joining Facebook groups will explode your blog traffic. Join Facebook groups related to your niche and be extremely active in them. I’m talking every single day. Don’t just promote your own stuff – talk to other members, provide advice and ask questions. Make connections and network. It’s the best way to grow your business.

Thanks for reading and stay tuned for more social media plan posts. If you need help planning out your social media check out my website here to see how I can help you run social media.

In Entrepreneurship, Social Media on
March 29, 2017

How I Edit & Upload YouTube Videos

If you weren’t aware, I have a YouTube channel here, where I talk about life, makeup, beauty, fashion and self care. I’m definitely more of a lifestyle vlogger, and I love creating and editing videos. My filming style is a whole other story, but I thought I’d share the tools I use to edit and upload my YouTube videos.

Step One: Final Cut Pro X

The first step is editing the video in Final Cut Pro X. This is a program solely for Apple computers and I’m obsessed with it. I started out editing in iMovie, but I soon moved to Final Cut Pro. It’s more advanced and has some really great plugins and abilities. I haven’t really tapped into the full abilities of Final Cut Pro yet, but I love it. My favorite resources for plugins is Pixel Film Studios. They have a TON of different options and they typically have some pretty great sales too.  I got my intro to my YouTube channel from a website called Fiverr. It’s basically a website where you can get some amazing products for only $5. They have pretty much everything, from video editing to photo editing to web design. Once I edit the video, I export it to my desktop.

Step Two: Handbrake

I then run my video through a program called Handbrake. It makes the video easier to upload and optimizes it for the web.

Step Three: Lightroom

I then import the video into Adobe Lightroom. I add a filter that makes the video slightly brighter and more colorful, and I love how it looks after.

Step Four: Handbrake

Then I run it through Handbrake again, for the last time.

Step Five: Thumbnail

I use Photoshop to edit my thumbnail. I take a picture of whatever part of the video I want to use as my thumbnail, export it from FCP and then edit it in photoshop. I usually just add text and then add a white glow around it.

Step Six: Upload

The last step is to upload to my YouTube channel! I head over to YouTube, click upload and then find the video and the thumbnail and voila!

Do my six steps surprise you?

Thanks for reading!

In Blogging, Social Media on
March 23, 2017

Best Instagram Hashtags for Bloggers (& How to Find One’s in Your Niche!)

Instagram is an amazing tool for business and blog growth. It’s a purely visual platform, but captions and hashtags are essential. I’ll get to captions in a later post, but for now let’s look at the best Instagram hashtags for bloggers. I’ll also be sharing how you can find ones in your niche.

Instagram Hashtags for Bloggers

Some of the best hashtags for bloggers are one’s that may seem obvious. One’s like #blogger, #beautyblogger, #fashionblogger, #entrepreneur, etc. Anything you can think of that relates to your blog is a fantastic hashtag.

Also using hashtags that relate to actually what’s in the photo is helpful as well. #food, #coffee, #selfie, #throwbackthursday are all popular hashtags that could garner you more likes and followers.

Another thing important to remember is that you need to be posting pictures that will be engaging to your perfect client/reader. If you, for example, write about graphic design, then posting behind the scenes looks at your writing process, design process, picture’s of designs you’ve created etc will be perfect for you.

See also: Graphic Design Trends to Watch Out for in 2017

Another great option is to use hashtags from blog groups you follow or are a part of. Many big bloggers have their own hashtags that members of their community use when posting pictures or tweets.

Find One’s in Your Niche

Now comes the fun part. Locating hashtags relevant to your niche. To begin with, start your search by looking at what people you admire hashtags. Obviously these have to be people that also blog in your niche, but they can of course write to a different segment. Many giant bloggers with 1 million+ followers don’t hashtag as much, so try and find bloggers with a similar following as you.

Another option is to start searching on Instagram yourself. Search one keyword that you know relates to your niche, and then read through posts and see what people are hashtagging in addition to that searched hashtag. You also may find bloggers that relate to your niche and you can explore them as well!

One of the last ways to find hashtags for your niche is to do actual keyword research online, and then insert those as hashtags or in the caption of your Instagram post. Although it may be less commonly searched, it can be super helpful to gain other ideas as well.

Thanks for reading!

 

 

Best Instagram Hashtags for Bloggers | Angelic Abbie Best Instagram Hashtags for Bloggers | Angelic Abbie

 

In Blogging, Entrepreneurship, Social Media on
March 17, 2017

How to Have a Consistent Brand Experience

Branding is essential in today’s over-saturated market. In order for your blog or business to stand out, you have to have a consistent brand experience that persists through all platforms.

Stick With It

It’s important that you stick with the logo and color scheme you’ve created/been given across all platforms. For example, my color evolved from pink to blue recently, to better fit all of the themes I have across all of my social media. Both my angelicabbie Instagram and my castawaycouple Instagram have a blue/mint theme. This matches my blog theme as well as the Castaway Couple blog theme. I have the angelic, with a halo, logo across everything that I do as well. Another thing that’s important is to have the same profile picture, or one taken on the same day in the same outfit, as your profile picture across all platforms, including social media profiles and your blog.

Print Materials

This should go without saying, but every print material you come up with needs to match your blog/business brand. This means business cards, especially, but also things like letterhead, banners, advertisements and anything else that you print out.

Your Messages

As you get more comfortable with blogging and social media, you’ll develop a voice. You want to keep this voice across all platforms. For example, if you write in very professional prose with big words, everything has to match. Or, if you write in a more conversational style (like me) then have that fit across all platforms. This also means your values and what you’re putting out there needs to match. For example, you can’t preach forgiveness and love on your blog, but then tweet about how much you hate the LGBTQ community. It will confuse everyone.

Emotions

What do you want your readers to feel? This is an important question to ask yourself when you are first starting out. If you want readers to feel happy and inspired when they reach your blog, pick bright colors like reds and yellows. If you want your readers to feel calm, pick blues. Do some research into color theory as well as typography and what they mean for emotions. It will help you attract the right kind of customers in the long run.

If you need some extra help creating a great brand, check out my brand workbook, which you can get for FREE below!

[mailmunch-form id=”432617″]

Thanks for reading!

 

Looking to grow your blog? Try branding consistently. Having a consistent brand experience makes all the difference! | AngelicAbbie
In Entrepreneurship, Social Media on
March 3, 2017

10 Ways to Find (And Interact With!) Clients on Social Media

Today I wanted to share some of my tips and tricks for ways to find clients on social media. Social media is a HUGE tool right now, and will probably be for many years to come. Social media is relatively new, although so is most technology. It’s a great way to find people all over the world that could be your potential clients. So let’s check out my favorite ways to find clients on social media.

Twitter Chats

Find some twitter chats by searching for twitter chats in your niche. Then, interact with everyone and anyone who’s also participating in a twitter chat. A big tip for twitter chats is to not try and do anything but participate in the twitter chat, as they move quickly. Make sure you’re using the hashtag in every tweet and answering all the questions. Follow anyone that you had interactions with and start conversations with them based on their future tweets.

Search Twitter

Search through twitter for people hiring for your service or asking questions about your niche. For example, I write a lot about blogging, so I would search for #blogginghelp, #blogging, #blogger or just blogging without the hashtag. I could also search for #ISOdesigner, web designer, and any other relevant terms. Then, I’d follow other bloggers, respond to their tweets, answer questions and send information to people looking to hire a web designer.

Join Facebook Groups

This is something I haven’t experimented with as much as I should. I definitely want to spend more time interacting with people in the various Facebook groups I’m apart of. It’s a great way to meet other people in your niche, and promote your blogposts (only on certain days and in certain threads for most groups).

Provide Free Advice

On every single platform, Facebook, Twitter, Instagram and your blog, you should be giving away free advice. You need to pose yourself as the expert in your field, and the only way to do that is to be constantly sharing free advice and giving people information on the things they are interested in.

Join Group Boards

This has been so much fun for me. I join group boards that focus on blogging (obviously) and then I’ll pin the occasional pin from some of my favorite bloggers on them, and I also pin every single one of my blogposts. I’ve known a great improvement in views since joining just a handful of group boards.

Answer Questions

I briefly touched on this above, but I want to share with you something that I started doing that has gained me some serious friends in the blogging world. Using the website Zapier I create a formula for any person that I want on twitter. I have it email me whenever there is a question mark included in the tweet. Granted, the formula isn’t perfect and sometimes emails me things that aren’t actually questions, but for the most part it gives me an immediate notice when someone asks a question, that way I can immediately reply and get a conversation going.

Find Competitors

Search all social media for other bloggers in your niche, and then approach them about guest blogging. Obviously if you’re a newer blogger, you aren’t going to want to approach someone with 10 times the followers, so find someone who’s pretty small when you are first starting out and make those lasting connections.

Comment, Like & Follow on Instagram

It used to be enough on Instagram to just follow 100 accounts a day and you’d slowly grow your followers. Instagram has since removed the ability to see who unfollows you. My best advice for growing a following on Instagram aside from posting great pictures is to find people in your niche or potential clients, and comment, like a few of their pictures and then follow them. It’ll make your name appear quite a few more times on the notifications page than if you had just liked or just followed them.

Link Your Sales Page or Opt In

In every single bio, you should have a link to a landing page for your opt in, or a link to the services you provide. Make it easy for people to see what you do and make it easy for them to hire you. If you aren’t offering services quite yet, or would rather gather email addresses, create a landing page for your opt-in and collect those emails like a boss.

Create Calls to Action

Invite your readers, followers and friends to do something when they see a post on social media. Whether it’s clicking a link, responding to the post, or going to visit someone else’s page, try to get them to interact with the tweet/post/picture because it will create a longer lasting impression on them than if they just read your post and move on with their lives.

Thanks for reading!

In Blogging, Social Media on
January 17, 2017

How to Use Snapchat to Grow Your Blog

Snapchat is a fairly new social media tool in the grand scheme of things. But, it can be an extremely useful one, because it gives readers an inside look into a bloggers life. I love using snapchat (or even Instagram stories) to show behind the scenes of what a day in your life looks like. Let’s see how to use snapchat to grow your blog.

How to Grow Your Blog

Peek Into Your Life

Show snapchats from your daily life. Headed to a meeting? Snapchat. Watching TV? Snapchat. Drinking coffee? Snapchat. Sharing little bits of what makes your life ‘normal’ is great for your business. People love to see inside peeks at your life and all the things you do throughout your day.

Post When you Post Something New

Share on snapchat when you post a new blogpost and encourage readers to go read it and leave a comment. If you get excited for your blogpost, your readers will too.

Provide Exclusive Content

The main reason anyone follows anyone on social media is because they provide content they’re interested in. Create a series of 10 second long videos on your topic, one that hasn’t been covered, or hasn’t been covered as in depth, so that the friends on your snapchat are getting exclusive information.

Host Launches

When you’re excited about something big that’s happening, share it on snapchat! Create snaps featuring pictures of the new content or videos of sneak peeks. Get people as excited as you are.

Provide Sneak Peeks of Content

Speaking of sneak peeks, giving your readers an inside look at a post, or product is a great idea to get readers excited and allow them to feel like they are VIPs.

How to Grow Your Snapchat

Link to It

Post your snapchat username on all sorts of social media. Have it in your twitter and instagram bios, have it in your social media links on your blog, and post it occasionally on twitter.

Encourage

Encourage your readers in a blogpost to follow you on snapchat for more information on xyz. This will give your readers a specific reason to add you, and 9 times out of 10 they will continue to follow you after they get the new information.

Thanks for reading!