Today I wanted to share some of my tips and tricks for ways to find clients on social media. Social media is a HUGE tool right now, and will probably be for many years to come. Social media is relatively new, although so is most technology. It’s a great way to find people all over the world that could be your potential clients. So let’s check out my favorite ways to find clients on social media.
Find some twitter chats by searching for twitter chats in your niche. Then, interact with everyone and anyone who’s also participating in a twitter chat. A big tip for twitter chats is to not try and do anything but participate in the twitter chat, as they move quickly. Make sure you’re using the hashtag in every tweet and answering all the questions. Follow anyone that you had interactions with and start conversations with them based on their future tweets.
Search through twitter for people hiring for your service or asking questions about your niche. For example, I write a lot about blogging, so I would search for #blogginghelp, #blogging, #blogger or just blogging without the hashtag. I could also search for #ISOdesigner, web designer, and any other relevant terms. Then, I’d follow other bloggers, respond to their tweets, answer questions and send information to people looking to hire a web designer.
Join Facebook Groups
This is something I haven’t experimented with as much as I should. I definitely want to spend more time interacting with people in the various Facebook groups I’m apart of. It’s a great way to meet other people in your niche, and promote your blogposts (only on certain days and in certain threads for most groups).
Provide Free Advice
On every single platform, Facebook, Twitter, Instagram and your blog, you should be giving away free advice. You need to pose yourself as the expert in your field, and the only way to do that is to be constantly sharing free advice and giving people information on the things they are interested in.
Join Group Boards
This has been so much fun for me. I join group boards that focus on blogging (obviously) and then I’ll pin the occasional pin from some of my favorite bloggers on them, and I also pin every single one of my blogposts. I’ve known a great improvement in views since joining just a handful of group boards.
I briefly touched on this above, but I want to share with you something that I started doing that has gained me some serious friends in the blogging world. Using the website Zapier I create a formula for any person that I want on twitter. I have it email me whenever there is a question mark included in the tweet. Granted, the formula isn’t perfect and sometimes emails me things that aren’t actually questions, but for the most part it gives me an immediate notice when someone asks a question, that way I can immediately reply and get a conversation going.
Search all social media for other bloggers in your niche, and then approach them about guest blogging. Obviously if you’re a newer blogger, you aren’t going to want to approach someone with 10 times the followers, so find someone who’s pretty small when you are first starting out and make those lasting connections.
Comment, Like & Follow on Instagram
It used to be enough on Instagram to just follow 100 accounts a day and you’d slowly grow your followers. Instagram has since removed the ability to see who unfollows you. My best advice for growing a following on Instagram aside from posting great pictures is to find people in your niche or potential clients, and comment, like a few of their pictures and then follow them. It’ll make your name appear quite a few more times on the notifications page than if you had just liked or just followed them.
Link Your Sales Page or Opt In
In every single bio, you should have a link to a landing page for your opt in, or a link to the services you provide. Make it easy for people to see what you do and make it easy for them to hire you. If you aren’t offering services quite yet, or would rather gather email addresses, create a landing page for your opt-in and collect those emails like a boss.
Create Calls to Action
Invite your readers, followers and friends to do something when they see a post on social media. Whether it’s clicking a link, responding to the post, or going to visit someone else’s page, try to get them to interact with the tweet/post/picture because it will create a longer lasting impression on them than if they just read your post and move on with their lives.
Thanks for reading!